IT'S ME:
LENA IKER-ENDRESS
My name is Lena – and I have to admit: I'm pretty crazy about movies. And sports. These two passions have been with me for as long as I can remember. Today, they are a central part of my work as a creative director, storyteller, director, and journalist.
For over 15 years, I have been designing, writing, and implementing moving image formats, content campaigns, and strategic storytelling for companies, media outlets, and brands with a strong attitude – from DAX-listed corporations to regional mid-sized businesses. I've been privileged to implement projects for clients such as FC Bayern Munich, Volkswagen, VW, MagentaTV, Telekom, Schwarzkopf, and Siemens – from concept to direction. Some of them have achieved six-figure organic reach. Others have simply touched people.
01
Conception & Storytelling
I develop brand-relevant content, storyboards and formats – strategically sound and emotionally told.
02
Creative Direction &
Campaign development
I support brands and agencies in creative direction, idea generation and format development for video and social media.
03
Direction & Production
From image films to documentaries – I stage stories and lead teams and productions with a focus on impact and authenticity.
04
Content strategy
I connect content with context – from target audience analysis to the implementation of cross-channel campaigns.
MY SKILLS
I provide clear direction, not just feedback. I create visions that people believe in – both within the team and with the client. I foster an environment where ideas can flourish, mistakes are allowed, and courage is rewarded. I believe in true collaboration – both internally and externally. Good work begins with trust, respect, and the courage to be uncomfortable sometimes. Because creativity requires friction. And humor. Always.
I like storytelling without gimmicks – and collaboration on equal terms. If you feel the same way, let's talk. I look forward to receiving inquiries about video projects, content strategies, or creative campaigns – especially in the areas of sports and brand communication.
LET'S WORK TOGETHER!
Still not sure? Scroll on and check out my projects.
What started with print quickly became more digital, more dynamic, more strategic. From the editorial desk to the set. From the interview to the campaign. From the article to the idea. Because I love language. Images. Design. And above all: the art of turning all of this into a story that sticks with you.
MY
PORTFOLIO
MY INSPIRATION
Where do my ideas come from? From real encounters. From small details. From the best images in my head – and on my phone.
My mood collections are more than just aesthetics – they are a look behind the scenes of my world of ideas: visual research, style worlds, moods that later become concepts.
Want to see how I work? Follow me on Instagram or browse my visual wall of notes:
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